Is it totally sad that I actually really want one of these cans? Not because of the water, I think it would make a really great gag-gift.

Company ‘Liquid Death’ is trying to make water more metal and appeal to young punk rockers – something, they feel, is lacking in today’s bottled water market.

And they’re not easing into it, they’re skydiving-without-a-parachute-onto-concrete right into it with the slogan “Murder Your Thirst” and a commercial in which someone is being waterboarded

We’re still not 100% sure if this is legit, or if they’re just taking a shot at toxic masculinity and energy drink ads, but the product is available for sale on their website and the marketing is outstanding.

A 12-pack (of water) is selling for $19.99.

 

Filed under: Canned Water, Liquid Death, Murder Your Thirst