International treasure and full grown nerd Jack Black has a new project – he wants to game.

In a video uploaded to his new YouTube channel Jablinksi, Black explains that he’s launching a new gaming channel that’ll be “bigger than Ninja, bigger than PewDiePie”. Shot, directed, and edited by his son Sam (a.k.a. Papa Sharks on Instagram), the video has gained over 1 million channel subscibers.

Although Black has never professionally gamed, he does have some gaming credentials. In the 2009 game Brutal Legends, Black lent his voice to the main character, who was modelled after himself.