The manager of an LCBO in Waterloo was faced with a dilemma…”What should I do with all these singles out of a broken case?”. That when a light went off in his head – Surprise bags of beer! Each bag contains 4-6 beers, including craft beers, selected by beer loving staff and the price is reflective of what’s inside the bag.

So will we start to see this at local stores? According to Citynews:

“Rogers stresses it was a manager-led initiative, and there are no plans to expand, but individuals managers can take it upon themselves to introduce the mystery bags in their respective stores if they feel their customers would be receptive.”

A great idea to help boost Canada’s booming craft beer industry! Let’s hope it catches on!

– Daly