A&W Burgers to Beat MS

Details

A&W’s annual Burgers to Beat MS campaign is in its 9th year and has raised more than $9 million. It is the single largest annual corporate fundraiser for the MS Society of Canada.

On Thursday, August 24th, $2 from every Teen Burger® sold at A&W restaurants across Canada will be donated to the MS Society of Canada.

Supporters can also donate through rounding up their bill at the register, purchasing $1, $2 and $5 paper cutouts, giving through in-store donation mugs, and through other local restaurant fundraising initiatives. As well, donations can be made online at BurgersToBeatMS.ca.

This year two-time Olympic bronze medalist and Canadian women’s national soccer team captain Christine Sinclair, recently appointed as an Officer of the Order of Canada, joins the fight in honour of her mother, who lives with MS. She will travel to select A&W restaurants across Canada on August 23rd and 24th, meeting the staff and guests, and helping to raise money

Beginning mid-August, A&W will also donate $2 to the MS Society for every share on Facebook (up to $40,000) of the Burgers to Beat MS online video, featuring Christine Sinclair and affable A&W spokesperson (and brand personality) Allen. This video will be available on A&W’s Facebook page.

Nearly 900 A&W restaurants across Canada will host Burgers to Beat MS events with delicious food, music, games and activities – uniting Canadians from coast to coast to support a great cause. A&W is a leader in the Canadian burger industry, serving beef raised without the use of steroids or hormones, chicken raised without the use of antibiotics, eggs from hens fed a vegetarian diet without animal by-products, and pork raised without the use of antibiotics. Additionally, it just improved its famous Root Beer to contain natural cane sugar and all-natural flavours, such as sarsaparilla root, licorice, birch bark and anise.

Some Facts about MS

• Multiple sclerosis is an autoimmune disease of the central nervous system (brain, spinal cord).
• MS is unpredictable and can cause symptoms including extreme fatigue, lack of coordination, weakness, tingling, impaired sensation, vision problems, bladder problems, cognitive impairment and mood changes.
• Canada has the highest rate of MS in the world – 1 in 340 Canadians live with MS
• MS is most commonly diagnosed in young adults aged 15 to 40, but children as young as 2 years old have been diagnosed with MS.
• Women are three times more likely to develop MS than men.
• Canada is home to some of the world’s leading MS researchers.

Funds raised by A&W’s Burgers to Beat MS campaign enable the MS Society to

• Fund research to find a cure and give hope to Canadians affected by MS;
• Fund research to develop treatments to improve quality of life;
• Push for better support of caregivers;
• Provide programs and services delivered in local communities; and
• Fund MS support groups across the country.