Every so often a commercial comes around that makes you think “how can they do that?” This is one of those commercials.

dude-wipes-hed-2015

Photo via Adweek

Apparently, Dude Wipes is a real thing and has some research to back it up(excuse the quasi-pun there)

From AdWeek wipe sales are up 23% and this isn’t due to a surge in babies. So marketing the very same wipe to men in this manner seems to be working!

Check out more on Dude Wipes here